{"id":1252,"date":"2021-02-28T10:26:36","date_gmt":"2021-02-28T07:26:36","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1252"},"modified":"2021-03-18T11:58:06","modified_gmt":"2021-03-18T08:58:06","slug":"the-book-data-driven-personas","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/the-book-data-driven-personas\/","title":{"rendered":"The book, Data-Driven Personas"},"content":{"rendered":"<p>Our book on &#8220;Data-Driven Personas&#8221; is now available. Authored by Dr.\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAAA1uoBjOc9J_hPpn1gyx7Gs5eyvn0tiAo\" data-attribute-index=\"0\" data-entity-hovercard-id=\"urn:li:fs_miniProfile:ACoAAAAA1uoBjOc9J_hPpn1gyx7Gs5eyvn0tiAo\" data-entity-type=\"MINI_PROFILE\">Jim Jansen<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAMSES8BOX9iBNGUTRGbtP7Zs1I28dgxS2o\" data-attribute-index=\"2\" data-entity-hovercard-id=\"urn:li:fs_miniProfile:ACoAAAMSES8BOX9iBNGUTRGbtP7Zs1I28dgxS2o\" data-entity-type=\"MINI_PROFILE\">Joni Salminen<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ACoAAA_T6BkBJVc_T0fJwdPDeQAIPBsetNEajN4\" data-attribute-index=\"4\" data-entity-hovercard-id=\"urn:li:fs_miniProfile:ACoAAA_T6BkBJVc_T0fJwdPDeQAIPBsetNEajN4\" data-entity-type=\"MINI_PROFILE\">Soon-gyo Jung<\/a>\u00a0of QCRI &amp; Kathleen Guan of\u00a0<a href=\"https:\/\/www.linkedin.com\/school\/12682\/?legacySchoolId=12682\" data-attribute-index=\"6\" data-entity-hovercard-id=\"urn:li:fs_miniSchool:12682\" data-entity-type=\"MINI_SCHOOL\">UCL<\/a><\/p>\n<figure id=\"attachment_1253\" aria-describedby=\"caption-attachment-1253\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1253\" src=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/02\/ddp_book_fan.jpg?resize=800%2C600&#038;ssl=1\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/02\/ddp_book_fan.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/02\/ddp_book_fan.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/02\/ddp_book_fan.jpg?resize=768%2C576&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1253\" class=\"wp-caption-text\"><u><a href=\"https:\/\/www.morganclaypool.com\/doi\/abs\/10.2200\/S01072ED1V01Y202101HCI048\" target=\"_blank\" rel=\"noopener\">Data-Driven Personas<\/a><\/u><\/figcaption><\/figure>\n<p>You can get your copy of the book via <a href=\"https:\/\/www.morganclaypoolpublishers.com\/catalog_Orig\/product_info.php?products_id=1608\" data-attribute-index=\"8\" data-entity-hovercard-id=\"urn:li:fs_miniCompany:11674409\" data-entity-type=\"MINI_COMPANY\">Morgan &amp; Claypool Publishers<\/a><\/p>\n<p>Or through Amazon\u00a0<a href=\"https:\/\/www.amazon.com\/dp\/1636390684\/\" data-attribute-index=\"15\">Data-Driven Personas<\/a><\/p>\n<p>Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021).\u00a0<u><a href=\"https:\/\/www.morganclaypool.com\/doi\/abs\/10.2200\/S01072ED1V01Y202101HCI048\" target=\"_blank\" rel=\"noopener\">Data-Driven Personas<\/a><\/u>. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our book on &#8220;Data-Driven Personas&#8221; is now available. Authored by Dr.\u00a0Jim Jansen,\u00a0Joni Salminen,\u00a0Soon-gyo Jung\u00a0of QCRI &amp; Kathleen Guan of\u00a0UCL You can get your copy of the book via Morgan &amp; Claypool Publishers Or through Amazon\u00a0Data-Driven Personas Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021).\u00a0Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[152,146,15],"tags":[399,132,42,156,157,158,159,160,161,162,163,164,165,166,26,21,60,39,33,22],"class_list":["post-1252","post","type-post","status-publish","format-standard","hentry","category-hci-and-data-driven-personas","category-human-computer-interaction-design-technique","category-persona-system","tag-buyer-personas-book","tag-data-driven-persona-book","tag-hci","tag-hci-and-data-driven-personas","tag-hci-and-personas","tag-hci-and-personas-analytics","tag-hci-audience-understanding","tag-hci-customer-understanding","tag-hci-design-technique","tag-hci-user-understanding","tag-human-computer-interaction-user-understanding-technique","tag-human-computer-interaction","tag-human-computer-interaction-design","tag-human-computer-interaction-design-technique","tag-marketing-personas","tag-persona-analytics","tag-persona-development","tag-persona-research","tag-personas","tag-value-of-personas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The book, Data-Driven Personas &#8211; The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/the-book-data-driven-personas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The book, Data-Driven Personas &#8211; The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"Our book on &#8220;Data-Driven Personas&#8221; is now available. Authored by Dr.\u00a0Jim Jansen,\u00a0Joni Salminen,\u00a0Soon-gyo Jung\u00a0of QCRI &amp; Kathleen Guan of\u00a0UCL You can get your copy of the book via Morgan &amp; Claypool Publishers Or through Amazon\u00a0Data-Driven Personas Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021).\u00a0Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. 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