{"id":1136,"date":"2021-02-04T07:12:18","date_gmt":"2021-02-04T04:12:18","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1136"},"modified":"2021-04-15T14:49:44","modified_gmt":"2021-04-15T11:49:44","slug":"data-driven-persona-book-how-it-all-began","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/data-driven-persona-book-how-it-all-began\/","title":{"rendered":"Data-Driven Persona Book: APG – How it all began!"},"content":{"rendered":"

We are putting the finished touches on our book<\/span>,<\/span> Data-Driven Personas<\/span> by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers.<\/span><\/p>\n

Here’s how it all began!<\/p>\n

<\/p>\n

\"Preface
Preface to Data-Driven Personas book<\/figcaption><\/figure>\n

“In November 2015, a chance meeting between Dr. Jim Jansen and representatives of AJ+, an Al Jazeera social media channel, led to a discussion of the difficulties of using the many analytics platforms available. It was at that meeting the concept of Automatic Persona Generation (APG) emerged. That meeting led to a set of algorithmic approaches to improve user understanding by presenting analytics and numbers in a form that most people can relate to\u2014another person!”<\/span><\/p>\n

Book coming soon! (i.e., early 2021)<\/span><\/p>\n

Data-Driven Persona Book: 596 Cites to Prior Persona Work<\/a> https:\/\/persona.qcri.org\/blog\/data-driven-persona-book-596-cites-to-prior-persona-work\/
\nData-Driven Persona Book: 3 Appendices for Making Personas Actionable<\/a> https:\/\/persona.qcri.org\/blog\/data-driven-persona-book-3-appendices-for-making-personas-actionable\/
\nChapters for Data-Driven Personas, a Morgan-Claypool Publication<\/a> https:\/\/persona.qcri.org\/blog\/chapters-for-data-driven-personas-a-morgan-claypool-publication\/
\nAcknowledgements for Data-Driven Personas, a Morgan-Claypool Publication<\/a> https:\/\/persona.qcri.org\/blog\/acknowledgements-for-data-driven-personas-a-morgan-claypool-publication\/
\nUpdate \u2013 Data-Driven Personas Book for Sam, the system designer<\/a> https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book-for-sam-the-system-designer\/
\nUpdate Data-Driven Personas Book for Ting, the researcher<\/a> https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-books-for-ting\/
\nUpdate \u2013 Data-Driven Personas book for Kristi, the professor<\/a> https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book\/
\nPersonas for Book on Data-Driven Personas<\/a> https:\/\/persona.qcri.org\/blog\/personas-for-book-on-data-driven-personas\/<\/p>\n","protected":false},"excerpt":{"rendered":"

We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan & Claypool Publishers. Here’s how it all began!<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,154,153,4,2],"tags":[399,132,18,42,156,157,158,159,160,161,162,163,164,165,166,26,21,60,39,33,22],"class_list":["post-1136","post","type-post","status-publish","format-standard","hentry","category-data-driven-personas","category-hci-and-personas","category-hci-and-personas-analytics","category-persona-analytics","category-personas","tag-buyer-personas-book","tag-data-driven-persona-book","tag-data-driven-personas","tag-hci","tag-hci-and-data-driven-personas","tag-hci-and-personas","tag-hci-and-personas-analytics","tag-hci-audience-understanding","tag-hci-customer-understanding","tag-hci-design-technique","tag-hci-user-understanding","tag-human-computer-interaction-user-understanding-technique","tag-human-computer-interaction","tag-human-computer-interaction-design","tag-human-computer-interaction-design-technique","tag-marketing-personas","tag-persona-analytics","tag-persona-development","tag-persona-research","tag-personas","tag-value-of-personas"],"yoast_head":"\nData-Driven Persona Book: APG - How it all began! – The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/data-driven-persona-book-how-it-all-began\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data-Driven Persona Book: APG - How it all began! – The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"We are putting the finished touches on our book, Data-Driven Personas by Bernard J. 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