{"id":1119,"date":"2021-01-30T17:57:03","date_gmt":"2021-01-30T14:57:03","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1119"},"modified":"2021-03-21T14:24:15","modified_gmt":"2021-03-21T11:24:15","slug":"information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/","title":{"rendered":"Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy"},"content":{"rendered":"
\"
Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy<\/a><\/figcaption><\/figure>\n

In research led by\u00a0Kathleen Guan<\/a>, practitioners in user-centric industries have increasingly recognized the applicability of personas. However, the methods used to create personas in different domains remain inconsistent and unsystematic.<\/p>\n

We analyzed 51 studies focused on designing personas for professional purposes and find the practice most prevalent in the user experience (UX) design, healthcare, market research, and social media strategy domains.<\/p>\n

Within these domains, UX design personas are characterized by their focus on user activity and goals, market research personas on customers\u2019 lifestyles, health personas on medical patients\u2019 physical symptoms, and social media strategy personas on interactions within online communities. We identify and compare the elements in the personas.<\/p>\n

Based on this, we provide guidelines for professionals interested in developing personas for recruiting users, understanding barriers to positive user experience, and building online communities, including how to represent persona details related to lifestyle, contexts of product usage, and scaling of online data.<\/p>\n

Guan, K.W., Salminen, J., Nielsen, L., Jung, S.G., and\u00a0<\/span>Jansen, B. J.\u00a0(2021)\u00a0<\/span>Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy<\/a>. 54th Annual Hawaii International Conference on System Sciences (HICSS 2021) Koloa, Hawaii, United States. 5-8 Jan. 2021. p,\u00a04446-445<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In research led by\u00a0Kathleen Guan, practitioners in user-centric industries have increasingly recognized the applicability of personas. However, the methods used to create personas in different domains remain inconsistent and unsystematic. We analyzed 51 studies focused on designing personas for professional purposes and find the practice most prevalent in the user experience (UX) design, healthcare, market […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[234,462,267,365,464,362,461,459,360,363,460,359,463,39,361,458,133,465,358,364,139],"class_list":["post-1119","post","type-post","status-publish","format-standard","hentry","category-personas","tag-actionable-buyer-persona-research","tag-apg-research","tag-buyer-persona-research","tag-chi-research","tag-data-driven-persona-research","tag-disadvantages-of-market-research","tag-disadvantages-of-marketing-research","tag-disadvantages-of-not-doing-market-research","tag-google-analytics-research","tag-how-to-research-a-persona","tag-literature-review-in-quantitative-research","tag-market-research-disadvantages","tag-persona-analytics-research","tag-persona-research","tag-persona-research-for-construction","tag-persona-research-questions","tag-personas-research","tag-research-personas","tag-user-persona-research-company","tag-user-research-interview-questions-sample","tag-ux-design-process"],"yoast_head":"\nInformation Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy – The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy – The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"In research led by\u00a0Kathleen Guan, practitioners in user-centric industries have increasingly recognized the applicability of personas. However, the methods used to create personas in different domains remain inconsistent and unsystematic. We analyzed 51 studies focused on designing personas for professional purposes and find the practice most prevalent in the user experience (UX) design, healthcare, market […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"The Persona Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-30T14:57:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-21T11:24:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/01\/process_ux_design.png\" \/>\n<meta name=\"author\" content=\"Jim Jansen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Jansen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/\"},\"author\":{\"name\":\"Jim Jansen\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/27d3999853d82c7a10b08504351811f5\"},\"headline\":\"Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy\",\"datePublished\":\"2021-01-30T14:57:03+00:00\",\"dateModified\":\"2021-03-21T11:24:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/\"},\"wordCount\":247,\"publisher\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/01\/process_ux_design.png\",\"keywords\":[\"actionable buyer persona research\",\"apg research\",\"buyer persona research\",\"chi research\",\"data-driven persona research\",\"disadvantages of market research\",\"disadvantages of marketing research\",\"disadvantages of not doing market research\",\"google analytics research\",\"how to research a persona\",\"literature review in quantitative research\",\"market research disadvantages\",\"persona analytics research\",\"persona research\",\"persona research for construction\",\"persona research questions\",\"personas research\",\"research personas\",\"user persona research company\",\"user research interview questions sample\",\"UX design process\"],\"articleSection\":[\"Personas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/\",\"url\":\"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/\",\"name\":\"Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy – The Persona Blog\",\"isPartOf\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/01\/process_ux_design.png\",\"datePublished\":\"2021-01-30T14:57:03+00:00\",\"dateModified\":\"2021-03-21T11:24:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/01\/process_ux_design.png?fit=1000%2C310&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/01\/process_ux_design.png?fit=1000%2C310&ssl=1\",\"width\":1000,\"height\":310,\"caption\":\"Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/persona.qcri.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#website\",\"url\":\"https:\/\/persona.qcri.org\/blog\/\",\"name\":\"The Persona Blog\",\"description\":\"All Things Personas!\",\"publisher\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/persona.qcri.org\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#organization\",\"name\":\"Persona Blog\",\"url\":\"https:\/\/persona.qcri.org\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i1.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/APG-2020.png?fit=490%2C300&ssl=1\",\"contentUrl\":\"https:\/\/i1.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/APG-2020.png?fit=490%2C300&ssl=1\",\"width\":490,\"height\":300,\"caption\":\"Persona Blog\"},\"image\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/27d3999853d82c7a10b08504351811f5\",\"name\":\"Jim Jansen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/332c40ecd52b5094e0b04c262ec09399e1b96fbc0d8b633d350174144289e63c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/332c40ecd52b5094e0b04c262ec09399e1b96fbc0d8b633d350174144289e63c?s=96&d=mm&r=g\",\"caption\":\"Jim Jansen\"},\"description\":\"Dr. Jansen is a Principal Scientist in the social computing group of the Qatar Computing Research Institute, and a professor with the College of Science and Engineering, Hamad bin Khalifa University, and an adjunct professor with the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations). Dr. Jim Jansen served in the U.S. Army as an Infantry enlisted soldier and communication commissioned officer.\",\"sameAs\":[\"http:\/\/www.bernardjjansen.com\/\"],\"url\":\"https:\/\/persona.qcri.org\/blog\/author\/jim-jansen\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy – The Persona Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy – The Persona Blog","og_description":"In research led by\u00a0Kathleen Guan, practitioners in user-centric industries have increasingly recognized the applicability of personas. However, the methods used to create personas in different domains remain inconsistent and unsystematic. We analyzed 51 studies focused on designing personas for professional purposes and find the practice most prevalent in the user experience (UX) design, healthcare, market […]","og_url":"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/","og_site_name":"The Persona Blog","article_published_time":"2021-01-30T14:57:03+00:00","article_modified_time":"2021-03-21T11:24:15+00:00","og_image":[{"url":"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/01\/process_ux_design.png","type":"","width":"","height":""}],"author":"Jim Jansen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jim Jansen","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/#article","isPartOf":{"@id":"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/"},"author":{"name":"Jim Jansen","@id":"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/27d3999853d82c7a10b08504351811f5"},"headline":"Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy","datePublished":"2021-01-30T14:57:03+00:00","dateModified":"2021-03-21T11:24:15+00:00","mainEntityOfPage":{"@id":"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/"},"wordCount":247,"publisher":{"@id":"https:\/\/persona.qcri.org\/blog\/#organization"},"image":{"@id":"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/01\/process_ux_design.png","keywords":["actionable buyer persona research","apg research","buyer persona research","chi research","data-driven persona research","disadvantages of market research","disadvantages of marketing research","disadvantages of not doing market research","google analytics research","how to research a persona","literature review in quantitative research","market research disadvantages","persona analytics research","persona research","persona research for construction","persona research questions","personas research","research personas","user persona research company","user research interview questions sample","UX design process"],"articleSection":["Personas"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/","url":"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/","name":"Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy – The Persona Blog","isPartOf":{"@id":"https:\/\/persona.qcri.org\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/#primaryimage"},"image":{"@id":"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/01\/process_ux_design.png","datePublished":"2021-01-30T14:57:03+00:00","dateModified":"2021-03-21T11:24:15+00:00","breadcrumb":{"@id":"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/#primaryimage","url":"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/01\/process_ux_design.png?fit=1000%2C310&ssl=1","contentUrl":"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/01\/process_ux_design.png?fit=1000%2C310&ssl=1","width":1000,"height":310,"caption":"Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy"},{"@type":"BreadcrumbList","@id":"https:\/\/persona.qcri.org\/blog\/information-design-for-personas-in-four-professional-domains-of-user-experience-design-healthcare-market-research-and-social-media-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/persona.qcri.org\/blog\/"},{"@type":"ListItem","position":2,"name":"Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy"}]},{"@type":"WebSite","@id":"https:\/\/persona.qcri.org\/blog\/#website","url":"https:\/\/persona.qcri.org\/blog\/","name":"The Persona Blog","description":"All Things Personas!","publisher":{"@id":"https:\/\/persona.qcri.org\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/persona.qcri.org\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/persona.qcri.org\/blog\/#organization","name":"Persona Blog","url":"https:\/\/persona.qcri.org\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.qcri.org\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i1.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/APG-2020.png?fit=490%2C300&ssl=1","contentUrl":"https:\/\/i1.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/APG-2020.png?fit=490%2C300&ssl=1","width":490,"height":300,"caption":"Persona Blog"},"image":{"@id":"https:\/\/persona.qcri.org\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/27d3999853d82c7a10b08504351811f5","name":"Jim Jansen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/332c40ecd52b5094e0b04c262ec09399e1b96fbc0d8b633d350174144289e63c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/332c40ecd52b5094e0b04c262ec09399e1b96fbc0d8b633d350174144289e63c?s=96&d=mm&r=g","caption":"Jim Jansen"},"description":"Dr. Jansen is a Principal Scientist in the social computing group of the Qatar Computing Research Institute, and a professor with the College of Science and Engineering, Hamad bin Khalifa University, and an adjunct professor with the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations). Dr. Jim Jansen served in the U.S. Army as an Infantry enlisted soldier and communication commissioned officer.","sameAs":["http:\/\/www.bernardjjansen.com\/"],"url":"https:\/\/persona.qcri.org\/blog\/author\/jim-jansen\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/1119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/comments?post=1119"}],"version-history":[{"count":1,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/1119\/revisions"}],"predecessor-version":[{"id":1121,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/1119\/revisions\/1121"}],"wp:attachment":[{"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/media?parent=1119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/categories?post=1119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/tags?post=1119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}