{"id":1111,"date":"2021-01-24T11:35:58","date_gmt":"2021-01-24T08:35:58","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1111"},"modified":"2021-03-18T11:59:09","modified_gmt":"2021-03-18T08:59:09","slug":"data-driven-persona-book-596-cites-to-prior-persona-work","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/data-driven-persona-book-596-cites-to-prior-persona-work\/","title":{"rendered":"Data-Driven Persona Book: 596 Cites to Prior Persona Work"},"content":{"rendered":"<p><span style=\"font-family: NonBreakingSpaceOverride, 'Hoefler Text', Garamond, 'Times New Roman', serif; color: #000000; font-size: 21px;\">We are putting the finished touches on our book<\/span><span style=\"text-decoration: underline;\">,<\/span> <span style=\"text-decoration: underline;\">Data-Driven Personas<\/span><span style=\"font-family: NonBreakingSpaceOverride, 'Hoefler Text', Garamond, 'Times New Roman', serif; color: #000000; font-size: 21px;\"> by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan &amp; Claypool Publishers. <\/span><\/p>\n<p><span style=\"font-family: NonBreakingSpaceOverride, 'Hoefler Text', Garamond, 'Times New Roman', serif; color: #000000; font-size: 21px;\">Coming soon! (i.e., early 2021)<\/span><\/p>\n<figure id=\"attachment_850\" aria-describedby=\"caption-attachment-850\" style=\"width: 780px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-850\" src=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/05\/morgan_claypool_series.jpg?resize=780%2C509&#038;ssl=1\" alt=\"Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics\" width=\"780\" height=\"509\" srcset=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/05\/morgan_claypool_series.jpg?w=780&amp;ssl=1 780w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/05\/morgan_claypool_series.jpg?resize=300%2C196&amp;ssl=1 300w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/05\/morgan_claypool_series.jpg?resize=768%2C501&amp;ssl=1 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><figcaption id=\"caption-attachment-850\" class=\"wp-caption-text\">Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics<\/figcaption><\/figure>\n<p>The book has 596 cites to prior persona research and 341 unique references making it one of the most comprehensive bibliographies of existing persona research, highlighting trends for current persona research, and shedding light on directions for future persona research.<\/p>\n<p><!--more--><\/p>\n<figure id=\"attachment_1114\" aria-describedby=\"caption-attachment-1114\" style=\"width: 347px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1114\" src=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/01\/references02.jpg?resize=347%2C145&#038;ssl=1\" alt=\"Top cited references in the book\" width=\"347\" height=\"145\" srcset=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/01\/references02.jpg?w=347&amp;ssl=1 347w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/01\/references02.jpg?resize=300%2C125&amp;ssl=1 300w\" sizes=\"auto, (max-width: 347px) 100vw, 347px\" \/><figcaption id=\"caption-attachment-1114\" class=\"wp-caption-text\">Top cited references in the book<\/figcaption><\/figure>\n<p>It is interesting to note the top cited references in the book, which are:<\/p>\n<p>Aoyama, M. (2005). Persona-and-scenario based requirements engineering for software embedded in digital consumer products. Proceedings of the 13th IEEE International Conference on Requirements Engineering (RE\u201905), 85\u201394. https:\/\/doi.org\/10.1109\/RE.2005.50<\/p>\n<p>Brickey, Jon, Walczak, S., &amp; Burgess, T. (2010). A Comparative Analysis of Persona Clustering Methods. Americas Conference on Information Systems (AMCIS2010), 217.<\/p>\n<p>Cooper, A. (2004). The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity (2nd Edition). Pearson Higher Education.<\/p>\n<p>Nielsen, L. (2019). Persona Writing. In L. Nielsen (Ed.), Personas\u2014User Focused Design (pp. 55\u201381). Springer. https:\/\/doi.org\/10.1007\/978-1-4471-7427-1_4<\/p>\n<p>Nielsen, L., Hansen, K. S., Stage, J., &amp; Billestrup, J. (2015). A Template for Design Personas: Analysis of 47 Persona Descriptions from Danish Industries and Organizations. Int. J. Sociotechnology Knowl. Dev., 7(1), 45\u201361. https:\/\/doi.org\/10.4018\/ijskd.2015010104<\/p>\n<p>Pruitt, John, and Jonathan Grudin. 2003. \u201cPersonas: Practice and Theory.\u201d Pp. 1\u201315 in Proceedings of the 2003 Conference on Designing for User Experiences, DUX \u201903. San Francisco, California, USA: ACM.<\/p>\n<p>Friess, E. (2012). Personas and Decision Making in the Design Process: An Ethnographic Case Study. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, 1209\u20131218. https:\/\/doi.org\/10.1145\/2207676.2208572<\/p>\n<p>Goodwin, K. (2009). Designing for the Digital Age: How to Create Human-Centered Products and Services (1 edition). Wiley.<\/p>\n<p>Pruitt, J., &amp; Adlin, T. (2006). The Persona Lifecycle: Keeping People in Mind Throughout Product Design. Morgan Kaufmann.<\/p>\n<p>Bamman, David, Brendan O\u2019Connor, and Noah A. Smith. 2013. \u201cLearning Latent Personas of Film Characters.\u201d P. 10 in Proceedings of the 51st Annual Meeting of the Association for Computational Linguistics. Sofia, Bulgaria.<\/p>\n<p>Chapman, C. N., &amp; Milham, R. P. (2006). The Personas\u2019 New Clothes: Methodological and Practical Arguments against a Popular Method. Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 50(5), 634\u2013636. https:\/\/doi.org\/10.1177\/154193120605000503<\/p>\n<p>Chu, Eric, Prashanth Vijayaraghavan, and Deb Roy. 2018. \u201cLearning Personas from Dialogue with Attentive Memory Networks.\u201d Pp. 2638\u201346 in Proceedings of the 2018 Conference on Empirical Methods in Natural Language Processing. Brussels, Belgium: Association for Computational Linguistics.<\/p>\n<p>Dang-Pham, Duy, Siddhi Pittayachawan, and Mathews Nkhoma. 2015. \u201cDemystifying Online Personas of Vietnamese Young Adults on Facebook: A Q-Methodology Approach.\u201d Australasian Journal of Information Systems 19(1). doi: 10.3127\/ajis.v19i0.1204.<\/p>\n<p>Miaskiewicz, T., Grant, S. J., &amp; Kozar, K. A. (2009). A Preliminary Examination of Using Personas to Enhance User-Centered Design. AMCIS 2009 Proceedings, Article 697<\/p>\n<p>Siegel, David A. 2010. \u201cThe Mystique of Numbers: Belief in Quantitative Approaches to Segmentation and Persona Development.\u201d Pp. 4721\u201332 in CHI \u201910 Extended Abstracts on Human Factors in Computing Systems, CHI EA \u201910. New York, NY, USA: ACM.<\/p>\n<p>Tu, N., He, Q., Zhang, T., Zhang, H., Li, Y., Xu, H., &amp; Xiang, Y. (2010). Combine Qualitative and Quantitative Methods to Create Persona. 2010 3rd International Conference on Information Management, Innovation Management and Industrial Engineering, 3, 597\u2013603. https:\/\/doi.org\/10.1109\/ICIII.2010.463<\/p>\n<p>Tychsen, Anders, and Alessandro Canossa. 2008. \u201cDefining Personas in Games Using Metrics.\u201d Pp. 73\u201380 in Proceedings of the 2008 Conference on Future Play: Research, Play, Share, Future Play \u201908. Toronto, Ontario, Canada: ACM.<\/p>\n<p>Vecchio, Pasquale Del, Gioconda Mele, Valentina Ndou, and Giustina Secundo. 2018. \u201cCreating Value from Social Big Data: Implications for Smart Tourism Destinations.\u201d Information Processing &amp; Management 54(5):847\u201360. doi: 10.1016\/j.ipm.2017.10.006.<\/p>\n<p>Watanabe, Y., Washizaki, H., Honda, K., Noyori, Y., Fukazawa, Y., Morizuki, A., Shibata, H., Ogawa, K., Ishigaki, M., Shiizaki, S., Yamaguchi, T., &amp; Yagi, T. (2017). ID3P: Iterative Data-driven Development of Persona Based on Quantitative Evaluation and Revision. Proceedings of the 10th International Workshop on Cooperative and Human Aspects of Software Engineering, 49\u201355. https:\/\/doi.org\/10.1109\/CHASE.2017.9<\/p>\n<p><a href=\"https:\/\/persona.qcri.org\/blog\/data-driven-persona-book-3-appendices-for-making-personas-actionable\/\">Data-Driven Persona Book: 3 Appendices for Making Personas Actionable<\/a> https:\/\/persona.qcri.org\/blog\/data-driven-persona-book-3-appendices-for-making-personas-actionable\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/chapters-for-data-driven-personas-a-morgan-claypool-publication\/\">Chapters for Data-Driven Personas, a Morgan-Claypool Publication<\/a> https:\/\/persona.qcri.org\/blog\/chapters-for-data-driven-personas-a-morgan-claypool-publication\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/acknowledgements-for-data-driven-personas-a-morgan-claypool-publication\/\">Acknowledgements for Data-Driven Personas, a Morgan-Claypool Publication<\/a> https:\/\/persona.qcri.org\/blog\/acknowledgements-for-data-driven-personas-a-morgan-claypool-publication\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book-for-sam-the-system-designer\/\">Update \u2013 Data-Driven Personas Book for Sam, the system designer<\/a> https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book-for-sam-the-system-designer\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-books-for-ting\/\">Update Data-Driven Personas Book for Ting, the researcher<\/a> https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-books-for-ting\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book\/\">Update \u2013 Data-Driven Personas book for Kristi, the professor<\/a> https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/personas-for-book-on-data-driven-personas\/\">Personas for Book on Data-Driven Personas<\/a> https:\/\/persona.qcri.org\/blog\/personas-for-book-on-data-driven-personas\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan &amp; Claypool Publishers. Coming soon! (i.e., early 2021) The book has 596 cites to prior persona research and 341 unique references making [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[152,153,4],"tags":[399,132,42,156,157,158,159,160,161,162,163,164,165,166,26,21,60,39,33,22],"class_list":["post-1111","post","type-post","status-publish","format-standard","hentry","category-hci-and-data-driven-personas","category-hci-and-personas-analytics","category-persona-analytics","tag-buyer-personas-book","tag-data-driven-persona-book","tag-hci","tag-hci-and-data-driven-personas","tag-hci-and-personas","tag-hci-and-personas-analytics","tag-hci-audience-understanding","tag-hci-customer-understanding","tag-hci-design-technique","tag-hci-user-understanding","tag-human-computer-interaction-user-understanding-technique","tag-human-computer-interaction","tag-human-computer-interaction-design","tag-human-computer-interaction-design-technique","tag-marketing-personas","tag-persona-analytics","tag-persona-development","tag-persona-research","tag-personas","tag-value-of-personas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data-Driven Persona Book: 596 Cites to Prior Persona Work &#8211; The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/data-driven-persona-book-596-cites-to-prior-persona-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data-Driven Persona Book: 596 Cites to Prior Persona Work &#8211; The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"We are putting the finished touches on our book, Data-Driven Personas by Bernard J. 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He is a graduate of West Point and has a Ph.D. in computer science from Texas A&amp;M University, along with master degrees from Texas A&amp;M (computer science) and Troy State (international relations). 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