{"id":1077,"date":"2020-12-28T20:03:21","date_gmt":"2020-12-28T17:03:21","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1077"},"modified":"2021-03-20T08:13:59","modified_gmt":"2021-03-20T05:13:59","slug":"apg-data-driven-persona-research-published-2020","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/apg-data-driven-persona-research-published-2020\/","title":{"rendered":"APG Data-Driven Persona Research Published 2020"},"content":{"rendered":"<figure id=\"attachment_1078\" aria-describedby=\"caption-attachment-1078\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-1078 size-medium\" src=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/12\/personas_research_2020.jpg?resize=300%2C182&#038;ssl=1\" alt=\"personas_research_2020.jpg\" width=\"300\" height=\"182\" srcset=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/12\/personas_research_2020.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/12\/personas_research_2020.jpg?resize=768%2C467&amp;ssl=1 768w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/12\/personas_research_2020.jpg?w=865&amp;ssl=1 865w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-1078\" class=\"wp-caption-text\">APG Data-Driven Persona Research Published 2020<\/figcaption><\/figure>\n<p>The APG Team and collaborators have been pushing, perhaps defining, the field of data-driven personas with host of research articles published so far in 2020.<\/p>\n<p>We provide the articles and please reach out if interested in collaboration or if you have questions about specific research. Would be great to hear from you!<!--more--><\/p>\n<ul>\n<li>Salminen, J., Jung, S.G., Kamel, A. M., Santos, J. M., Kwak, H., An, J., and\u00a0Jansen, B. J.\u00a0(2020)\u00a0<strong><em><a href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/0144929X.2020.1838610\" target=\"_blank\" rel=\"noopener\">Using Artificially Generated Pictures in Customer-facing Systems: An Evaluation Study with Data-Driven Personas<\/a><\/em><\/strong>.\u00a0<u>Behaviour &amp; Information Technology<\/u>. DOI:10.1080\/0144929X.2020.1838610<\/li>\n<li>Jansen, B. J.,\u00a0Jung, S.G., and Salminen, J. (2020)\u00a0<strong><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/pra2.215.pdf\" target=\"_blank\" rel=\"noopener\">From Flat File to Interface: Conceptual Synthesis of Personas and Analytics for Enhanced User Understanding<\/a><\/strong>. 83rd Annual Meeting of the Association for Information Science and Technology. Pittsburgh, PA, USA, 23-28 October 23-28. 1-11.<\/li>\n<li>Salminen, J., Jung, S.G., Chowdury, S.A., and\u00a0Jansen, B. J.\u00a0(2020)\u00a0<strong><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/salminen2020_chapter_rethinkingpersonasforfairnessa.pdf\" target=\"_blank\" rel=\"noopener\">Rethinking Personas for Fairness: Algorithmic Transparency and Accountability in Data-Driven Personas<\/a><\/strong>. 22nd International Conference on Human-Computer Interaction (HCII2020). Copenhagen, Denmark, 19-24 July 2020. 82-100.<\/li>\n<li>Salminen, J., Rao, R.G., Jung, S.G., Chowdury, S.A., and\u00a0Jansen, B. J.\u00a0(2020)\u00a0<strong><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/salminen2020_chapter_enrichingsocialmediapersonaswi.pdf\" target=\"_blank\" rel=\"noopener\">Enriching Social Media Personas with Personality Traits: A Deep Learning Approach Using the Big Five Classes<\/a><\/strong>. 22nd International Conference on Human-Computer Interaction (HCII2020). Copenhagen, Denmark, 19-24 July 2020. 101-120.<\/li>\n<li>Salminen, J., Guan, K., Nielsen, L., Jung, S.G., and\u00a0Jansen, B. J.\u00a0(2020)\u00a0<strong><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/salminen2020_chapter_atemplatefordata-drivenpersona.pdf\" target=\"_blank\" rel=\"noopener\">A Template for Data-Driven Personas: Analyzing 31 Quantitatively Oriented Persona Profiles<\/a><\/strong>. 22nd International Conference on Human-Computer Interaction (HCII2020). Copenhagen, Denmark, 19-24 July 2020. 125-144.<\/li>\n<li>Salminen, J., Santos, J. M., Kwak, H., An, J., Jung, S.G., and\u00a0Jansen, B. J.\u00a0(2020)\u00a0<strong><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/persona_perceptions_scale.pdf\" target=\"_blank\" rel=\"noopener\">Persona Perception Scale: Development and Exploratory Validation of an Instrument for Evaluating Individuals&#8217; Perceptions of Personas<\/a><\/strong>.\u00a0<u>International Journal of Human-Computer Studies<\/u>, (141), Article 102437.\u00a0<a href=\"https:\/\/doi.org\/10.1016\/j.ijhcs.2020.102437\">https:\/\/doi.org\/10.1016\/j.ijhcs.2020.102437<\/a><\/li>\n<li>Salminen, J., Jung, S., Chowdhury, S. A., Seng\u00fcn, S., &amp; Jansen, B. J. (2020, April 25).\u00a0<strong><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/3313831.3376770.pdf\" target=\"_blank\" rel=\"noopener\">Personas and Analytics: A Comparative User Study of Efficiency and Effectiveness for a User Identification Task<\/a><\/strong>.\u00a0<em>Proceedings of the ACM Conference of Human Factors in Computing Systems (CHI\u201920)<\/em>.\u00a0<a href=\"https:\/\/doi.org\/10.1145\/3313831.3376770\">https:\/\/doi.org\/10.1145\/3313831.3376770<\/a><\/li>\n<li>Salminen, J., Guan, K., Jung, S.-G., Chowdhury, S. A., &amp; Jansen, B. J. (2020).\u00a0<strong><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/3313831.3376502.pdf\" target=\"_blank\" rel=\"noopener\">A Literature Review of Quantitative Persona Creation<\/a><\/strong>.\u00a0<em>CHI \u201920: Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems<\/em>, 1\u201314.\u00a0<a href=\"https:\/\/doi.org\/10.1145\/3313831.3376502\">https:\/\/doi.org\/10.1145\/3313831.3376502<\/a><\/li>\n<li>Salminen, J., Vahlo, J., Koponen, A., Jung, S.-G., Chowdhury, S. A., &amp; Jansen, B. J. (2020).\u00a0<strong><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/3334480.3382785.pdf\" target=\"_blank\" rel=\"noopener\">Designing Prototype Player Personas from a Game Preference Survey<\/a><\/strong>.\u00a0<em>Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems Extended Abstracts<\/em>, 1\u20138.\u00a0<a href=\"https:\/\/doi.org\/10.1145\/3334480.3382785\">https:\/\/doi.org\/10.1145\/3334480.3382785<\/a><\/li>\n<li>Salminen, J., Froneman, W., Jung, S., Chowdhury, S., &amp; Jansen, B. J. (2020).\u00a0<strong><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/3334480.3382790.pdf\" target=\"_blank\" rel=\"noopener\">The Ethics of Data-Driven Personas<\/a><\/strong>.\u00a0<em>Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems Extended Abstracts<\/em>, 1\u20139.\u00a0<a href=\"https:\/\/doi.org\/10.1145\/3334480.3382790\">https:\/\/doi.org\/10.1145\/3334480.3382790<\/a><\/li>\n<li>Salminen, J., Jung, S., Santos, J. M., Chowdhury, S., &amp; Jansen, B. J. (2020).\u00a0<strong><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/3334480.3382786.pdf\" target=\"_blank\" rel=\"noopener\">The Effect of Experience on Persona Perceptions<\/a><\/strong>.\u00a0<em>Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems Extended Abstracts<\/em>, 1\u20139.\u00a0<a href=\"https:\/\/doi.org\/10.1145\/3334480.3382786\">https:\/\/doi.org\/10.1145\/3334480.3382786<\/a><\/li>\n<li>Salminen, J., Kaate, I., Sayed Kamel, A., Jung, S.G., and Jansen, B. J. (2021) How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising,\u00a0<em>International Journal of Human\u2013Computer Interaction<\/em>, 37:2, 141-155, DOI: 10.1080\/10447318.2020.1809246<\/li>\n<li>Jansen, B. J., Salminen, J. O., &amp; Jung, S.-G. (2020).\u00a0<strong><a href=\"http:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml\" target=\"_blank\" rel=\"noopener\">Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics<\/a><\/strong>.\u00a0<em>Data and Information Management<\/em>,\u00a0<em>4<\/em>(1), 1\u201317.\u00a0<a href=\"https:\/\/doi.org\/10.2478\/dim-2020-0005\">https:\/\/doi.org\/10.2478\/dim-2020-0005<\/a><\/li>\n<li>Salminen, J., Liu, Y.H., \u015eeng\u00fcn, S., Santos, J., Jung, S.G., and Jansen, B. J. (2020)\u00a0<strong><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/3377325.3377492.pdf\" target=\"_blank\" rel=\"noopener\">The Effect of Numerical and Textual Information on Visual Engagement and Perceptions of AI-Driven Persona Interfaces<\/a><\/strong>. ACM Conference on Intelligent User Interfaces (IUI 2020), Cagliari, Italy. 17-20 March, 357\u2013368.<\/li>\n<li>Jung, S.-G., Salminen, J., &amp; Jansen, B. J. (2020).\u00a0<a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/3379336.3381465.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Giving Faces to Data: Creating Data-Driven Personas from Personified Big Data<\/strong><\/a>.\u00a0<em>Proceedings of the 25th International Conference on Intelligent User Interfaces Companion<\/em>, 132\u2013133.\u00a0<a href=\"https:\/\/doi.org\/10.1145\/3379336.3381465\">https:\/\/doi.org\/10.1145\/3379336.3381465<\/a><\/li>\n<li>Salminen, J., Jung, S.-G., &amp; Jansen, B. J. (2020).\u00a0<a href=\"http:\/\/ceur-ws.org\/Vol-2582\/paper1.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Explaining Data-Driven Personas<\/strong><\/a>.\u00a0<em>Proceedings of the Workshop on Explainable Smart Systems for Algorithmic Transparency in Emerging Technologies Co-Located with 25th International Conference on Intelligent User Interfaces (IUI 2020)<\/em>, 7.\u00a0<a href=\"https:\/\/doi.org\/urn:nbn:de:0074-2582-4\">https:\/\/doi.org\/urn:nbn:de:0074-2582-4<\/a><\/li>\n<li>Jung, S.G., Salminen, J., and\u00a0Jansen, B. J.\u00a0(2020)\u00a0<strong><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/3379336.3381465.pdf\" target=\"_blank\" rel=\"noopener\">Giving Faces to Data: Creating Data-Driven<\/a><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/3379336.3381465.pdf\" target=\"_blank\" rel=\"noopener\">\u00a0Personas from Personified Big Data<\/a><\/strong>. ACM Conference on Intelligent User Interfaces (IUI2020)(Demo Paper), Cagliari, Italy. 17-20 March,\u00a0132\u2013133.<\/li>\n<li>Salminen, J., Santos, J., Jung, S. G., Eslami, M. and\u00a0Jansen, B. J.\u00a0(2020)<strong>\u00a0<a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/persona_transparency.pdf\" target=\"_blank\" rel=\"noopener\">Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Personas<\/a><\/strong>.\u00a0<u>International Journal of Human-Computer Interaction<\/u>, 36(8), 788-800.<\/li>\n<\/ul>\n<ul>\n<li>Salminen, J., Santos, J., Jung, S. G., and\u00a0Jansen, B. J.\u00a0(2020)\u00a0<strong><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/persona_smile.pdf\" target=\"_blank\" rel=\"noopener\">Does a Smile Matter if the Person Is Not Real?: The Effect of a Smile and a Stock Photo on Persona Perceptions<\/a><\/strong>.\u00a0<u>International Journal of Human-Computer Interaction<\/u>, 36(6), 568-590.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The APG Team and collaborators have been pushing, perhaps defining, the field of data-driven personas with host of research articles published so far in 2020. We provide the articles and please reach out if interested in collaboration or if you have questions about specific research. Would be great to hear from you!<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[234,462,267,365,464,362,461,459,360,363,460,359,463,39,361,458,133,465,358,364],"class_list":["post-1077","post","type-post","status-publish","format-standard","hentry","category-data-driven-personas","tag-actionable-buyer-persona-research","tag-apg-research","tag-buyer-persona-research","tag-chi-research","tag-data-driven-persona-research","tag-disadvantages-of-market-research","tag-disadvantages-of-marketing-research","tag-disadvantages-of-not-doing-market-research","tag-google-analytics-research","tag-how-to-research-a-persona","tag-literature-review-in-quantitative-research","tag-market-research-disadvantages","tag-persona-analytics-research","tag-persona-research","tag-persona-research-for-construction","tag-persona-research-questions","tag-personas-research","tag-research-personas","tag-user-persona-research-company","tag-user-research-interview-questions-sample"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>APG Data-Driven Persona Research Published 2020 &#8211; The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/apg-data-driven-persona-research-published-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"APG Data-Driven Persona Research Published 2020 &#8211; The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"The APG Team and collaborators have been pushing, perhaps defining, the field of data-driven personas with host of research articles published so far in 2020. We provide the articles and please reach out if interested in collaboration or if you have questions about specific research. Would be great to hear from you!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.qcri.org\/blog\/apg-data-driven-persona-research-published-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"The Persona Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-28T17:03:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-20T05:13:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/12\/personas_research_2020-300x182.jpg\" \/>\n<meta name=\"author\" content=\"Jim Jansen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Jansen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/apg-data-driven-persona-research-published-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/apg-data-driven-persona-research-published-2020\/\"},\"author\":{\"name\":\"Jim Jansen\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/27d3999853d82c7a10b08504351811f5\"},\"headline\":\"APG Data-Driven Persona Research Published 2020\",\"datePublished\":\"2020-12-28T17:03:21+00:00\",\"dateModified\":\"2021-03-20T05:13:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/apg-data-driven-persona-research-published-2020\/\"},\"wordCount\":793,\"publisher\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/apg-data-driven-persona-research-published-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/12\/personas_research_2020-300x182.jpg\",\"keywords\":[\"actionable buyer persona research\",\"apg research\",\"buyer persona research\",\"chi research\",\"data-driven persona research\",\"disadvantages of market research\",\"disadvantages of marketing research\",\"disadvantages of not doing market research\",\"google analytics research\",\"how to research a persona\",\"literature review in quantitative research\",\"market research disadvantages\",\"persona analytics research\",\"persona research\",\"persona research for construction\",\"persona research questions\",\"personas research\",\"research personas\",\"user persona research company\",\"user research interview questions sample\"],\"articleSection\":[\"Data-Driven Personas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/apg-data-driven-persona-research-published-2020\/\",\"url\":\"https:\/\/persona.qcri.org\/blog\/apg-data-driven-persona-research-published-2020\/\",\"name\":\"APG Data-Driven Persona Research Published 2020 &#8211; 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