{"id":1057,"date":"2020-12-16T15:40:14","date_gmt":"2020-12-16T12:40:14","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1057"},"modified":"2021-03-11T18:38:10","modified_gmt":"2021-03-11T15:38:10","slug":"chapters-for-data-driven-personas-a-morgan-claypool-publication","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/chapters-for-data-driven-personas-a-morgan-claypool-publication\/","title":{"rendered":"Chapters for Data-Driven Personas, a Morgan-Claypool Publication"},"content":{"rendered":"<p><span style=\"font-family: NonBreakingSpaceOverride, 'Hoefler Text', Garamond, 'Times New Roman', serif; color: #000000; font-size: 21px;\">We are putting the finished touches on our book<\/span><span style=\"text-decoration: underline;\">,<\/span> <span style=\"text-decoration: underline;\">Data-Driven Personas<\/span><span style=\"font-family: NonBreakingSpaceOverride, 'Hoefler Text', Garamond, 'Times New Roman', serif; color: #000000; font-size: 21px;\"> by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan &amp; Claypool Publishers.<\/span><\/p>\n<figure id=\"attachment_850\" aria-describedby=\"caption-attachment-850\" style=\"width: 780px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-850\" src=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/05\/morgan_claypool_series.jpg?resize=780%2C509&#038;ssl=1\" alt=\"Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics\" width=\"780\" height=\"509\" srcset=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/05\/morgan_claypool_series.jpg?w=780&amp;ssl=1 780w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/05\/morgan_claypool_series.jpg?resize=300%2C196&amp;ssl=1 300w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/05\/morgan_claypool_series.jpg?resize=768%2C501&amp;ssl=1 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><figcaption id=\"caption-attachment-850\" class=\"wp-caption-text\">Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics<\/figcaption><\/figure>\n<p>The book is comprised of 12 chapters (10 content chapters, plus an introduction and conclusion chapter) divided into 6 themed sections.<\/p>\n<p><!--more-->SECTION 1: Setting the Stage<br \/>\nIntroduction<\/p>\n<p>SECTION 2: Getting Ready<br \/>\nChapter 1: The Data-Driven Persona Revolution<br \/>\nChapter 2: Getting Your Organization Data-Driven Persona Ready<\/p>\n<p>SECTION 3 Developing Data-Driven Personas<br \/>\nChapter 3: Getting Meaningful Data<br \/>\nChapter 4: Creating Data-Driven Personas<br \/>\nChapter 5: Data-Driven Personas as Interfaces to Persona Analytics System<\/p>\n<p>SECTION 4: Using Data-Driven Personas<br \/>\nChapter 6: Challenges of Applying Data-Driven Persona Development<br \/>\nChapter 7: Use Cases for Data-Driven Personas<br \/>\nChapter 8: Data-Driven Personas With Other User Centered Methods<\/p>\n<p>SECTION 5: Evaluating Data-Driven Personas and Appropriate Persona Methods<br \/>\nChapter 9: Evaluating Data-Driven Personas<br \/>\nChapter 10: Selecting the Appropriate Persona Creation Method<\/p>\n<p>SECTION 6: Data-Driven Personas and the Road Ahead<br \/>\nConclusion: Grand Challenges of Data-Driven Personas<\/p>\n<p>Coming soon! (i.e., early 2021)<\/p>\n<p><a href=\"https:\/\/persona.qcri.org\/blog\/chapters-for-data-driven-personas-a-morgan-claypool-publication\/\">Chapters for Data-Driven Personas, a Morgan-Claypool Publication<\/a> https:\/\/persona.qcri.org\/blog\/chapters-for-data-driven-personas-a-morgan-claypool-publication\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/acknowledgements-for-data-driven-personas-a-morgan-claypool-publication\/\">Acknowledgements for Data-Driven Personas, a Morgan-Claypool Publication<\/a> https:\/\/persona.qcri.org\/blog\/acknowledgements-for-data-driven-personas-a-morgan-claypool-publication\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book-for-sam-the-system-designer\/\">Update \u2013 Data-Driven Personas Book for Sam, the system designer<\/a> https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book-for-sam-the-system-designer\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-books-for-ting\/\">Update Data-Driven Personas Book for Ting, the researcher<\/a> https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-books-for-ting\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book\/\">Update \u2013 Data-Driven Personas book for Kristi, the professor<\/a> https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/personas-for-book-on-data-driven-personas\/\">Personas for Book on Data-Driven Personas<\/a> https:\/\/persona.qcri.org\/blog\/personas-for-book-on-data-driven-personas\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are putting the finished touches on our book, Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung, and Kathleen Guan, Hamad Bin Khalifa University (HBKU) and University College London. Morgan &amp; Claypool Publishers. The book is comprised of 12 chapters (10 content chapters, plus an introduction and conclusion chapter) divided into 6 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,152,153,4],"tags":[132,42,156,157,158,159,160,161,162,163,164,165,166,26,21,60,39,33,22],"class_list":["post-1057","post","type-post","status-publish","format-standard","hentry","category-data-driven-personas","category-hci-and-data-driven-personas","category-hci-and-personas-analytics","category-persona-analytics","tag-data-driven-persona-book","tag-hci","tag-hci-and-data-driven-personas","tag-hci-and-personas","tag-hci-and-personas-analytics","tag-hci-audience-understanding","tag-hci-customer-understanding","tag-hci-design-technique","tag-hci-user-understanding","tag-human-computer-interaction-user-understanding-technique","tag-human-computer-interaction","tag-human-computer-interaction-design","tag-human-computer-interaction-design-technique","tag-marketing-personas","tag-persona-analytics","tag-persona-development","tag-persona-research","tag-personas","tag-value-of-personas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chapters for Data-Driven Personas, a Morgan-Claypool Publication &#8211; The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/chapters-for-data-driven-personas-a-morgan-claypool-publication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chapters for Data-Driven Personas, a Morgan-Claypool Publication &#8211; The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"We are putting the finished touches on our book, Data-Driven Personas by Bernard J. 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