{"id":1018,"date":"2020-11-18T05:22:07","date_gmt":"2020-11-18T02:22:07","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1018"},"modified":"2021-03-18T11:59:44","modified_gmt":"2021-03-18T08:59:44","slug":"update-data-driven-personas-books-for-ting","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-books-for-ting\/","title":{"rendered":"Update Data-Driven Personas Book for Ting, the researcher"},"content":{"rendered":"

For our forthcoming book, \u201cData-Driven Personas\u201d, one of the personas that we are designing the book\u2019s content for is the marketing researcher, Ting.<\/p>\n

\"Data-Driven
Data-Driven Personas, part of the Morgan Claypool Synthesis Lectures on Human-Centered Informatics<\/a><\/figcaption><\/figure>\n

<\/p>\n

We are keeping Ting, the marketing researcher, in mind while designing the book.<\/p>\n

    \n
  1. There is a chapter with 12 actionable use cases for data-driven personas, along with four appendices geared to implementing data-driven personas. Several of these use cases focus on segmentation and marketing<\/li>\n
  2. The ~200 page book is organized into 10 coherent chapters, including at least three chapters that make the link between data-driven personas and analytics.<\/li>\n
  3. Each chapter is sprinkled with research insights and ties of data-driven personas to commercial setting. The final chapter outlines the grand challenges of persona analytics, which are fantastic research topics.<\/li>\n<\/ol>\n

    Coming soon in early 2021!<\/p>\n

    Data-Driven Personas <\/strong><\/span>by Bernard J. Jansen, Joni O. Salminen, Kathleen Guan, and Soon-Gyo Jung Hamad Bin Khalifa University (HBKU) and University College London. Synthesis Lectures on Human-Centered Informatics. Morgan & Claypool Publishers<\/p>\n

    Chapters for Data-Driven Personas, a Morgan-Claypool Publication<\/a> https:\/\/persona.qcri.org\/blog\/chapters-for-data-driven-personas-a-morgan-claypool-publication\/
    \n    Acknowledgements for Data-Driven Personas, a Morgan-Claypool Publication<\/a> https:\/\/persona.qcri.org\/blog\/acknowledgements-for-data-driven-personas-a-morgan-claypool-publication\/
    \n    Update \u2013 Data-Driven Personas Book for Sam, the system designer<\/a> https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book-for-sam-the-system-designer\/
    \n    Update \u2013 Data-Driven Personas book for Kristi, the professor<\/a> https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book\/
    \n    Personas for Book on Data-Driven Personas<\/a> https:\/\/persona.qcri.org\/blog\/personas-for-book-on-data-driven-personas\/<\/p>\n","protected":false},"excerpt":{"rendered":"

    For our forthcoming book, \u201cData-Driven Personas\u201d, one of the personas that we are designing the book\u2019s content for is the marketing researcher, Ting.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Data-Driven Personas Book for Ting, the researcher – The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-books-for-ting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Update Data-Driven Personas Book for Ting, the researcher – The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"For our forthcoming book, \u201cData-Driven Personas\u201d, one of the personas that we are designing the book\u2019s content for is the marketing researcher, Ting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-books-for-ting\/\" \/>\n<meta property=\"og:site_name\" content=\"The Persona Blog\" \/>\n<meta property=\"article:published_time\" 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