{"version":"1.0","provider_name":"The Persona Blog","provider_url":"https:\/\/persona.qcri.org\/blog","author_name":"Persona Writer","author_url":"https:\/\/persona.qcri.org\/blog\/author\/personasqf-org-qa\/","title":"Pain Points and Personas &#8211; The Persona Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"J7klyx5Ozo\"><a href=\"https:\/\/persona.qcri.org\/blog\/pain-points-and-personas\/\">Pain Points and Personas<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/persona.qcri.org\/blog\/pain-points-and-personas\/embed\/#?secret=J7klyx5Ozo\" width=\"600\" height=\"338\" title=\"&#8220;Pain Points and Personas&#8221; &#8212; The Persona Blog\" data-secret=\"J7klyx5Ozo\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","description":"In this article, I share insights into what are pain points and how can personas &#8212; and more specifically the Automatic Persona Generation (APG) system that was built by our team help identify customer pain points.\u00a0 Expressing customers with pain points as customer personas can contribute to developing better products and services, ultimately leading to [&hellip;]","thumbnail_url":"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/02\/photo-1552345386-6690de5b2c09-1024x683.jpg"}