{"version":"1.0","provider_name":"The Persona Blog","provider_url":"https:\/\/persona.qcri.org\/blog","author_name":"Jim Jansen","author_url":"https:\/\/persona.qcri.org\/blog\/author\/jim-jansen\/","title":"Generate Personas from GA4 Data &#8211; The Persona Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"NgViEeBoTm\"><a href=\"https:\/\/persona.qcri.org\/blog\/generate-personas-from-ga4-data\/\">Generate Personas from GA4 Data<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/persona.qcri.org\/blog\/generate-personas-from-ga4-data\/embed\/#?secret=NgViEeBoTm\" width=\"600\" height=\"338\" title=\"&#8220;Generate Personas from GA4 Data&#8221; &#8212; The Persona Blog\" data-secret=\"NgViEeBoTm\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","description":"What does using Google Analytics 4 mean for algorithmically generating personas? Google Analytics 4 (GA4) is an analytics service that measures traffic and engagement across websites and apps. \u00a0With the forced move from Google Universal Analytics (UA), a.k.a., Google Analytics, to GA4, on July 1, 2023, web properties using Universal Analytics will no longer be [&hellip;]","thumbnail_url":"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2022\/05\/GA4_Persona-1024x621.png"}