{"version":"1.0","provider_name":"The Persona Blog","provider_url":"https:\/\/persona.qcri.org\/blog","author_name":"Joni Salminen","author_url":"https:\/\/persona.qcri.org\/blog\/author\/joni-o-salminen\/","title":"Connected Personas: Primary, Secondary, Served, and Anti-Personas &#8211; The Persona Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"mGFv1tABfV\"><a href=\"https:\/\/persona.qcri.org\/blog\/connected-personas-primary-secondary-served-and-anti-personas\/\">Connected Personas: Primary, Secondary, Served, and Anti-Personas<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/persona.qcri.org\/blog\/connected-personas-primary-secondary-served-and-anti-personas\/embed\/#?secret=mGFv1tABfV\" width=\"600\" height=\"338\" title=\"&#8220;Connected Personas: Primary, Secondary, Served, and Anti-Personas&#8221; &#8212; The Persona Blog\" data-secret=\"mGFv1tABfV\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","description":"Often, people think of personas as a one-layered concept. Meaning, there is only one set of personas they consider. This set is typically the current customers (e.g., most loyal or most valuable) or potential customers (e.g., those currently served by the competitors). However, an interesting alternative is to consider personas in a connected way. Meaning, [&hellip;]","thumbnail_url":"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/APG-2020.png?fit=490%2C300&ssl=1","thumbnail_width":490,"thumbnail_height":300}