{"version":"1.0","provider_name":"The Persona Blog","provider_url":"https:\/\/persona.qcri.org\/blog","author_name":"Joni Salminen","author_url":"https:\/\/persona.qcri.org\/blog\/author\/joni-o-salminen\/","title":"Nine Things People Get Wrong About Personas &#8211; The Persona Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"FgNSJOKP04\"><a href=\"https:\/\/persona.qcri.org\/blog\/9-things-clients-get-wrong-about-personas\/\">Nine Things People Get Wrong About Personas<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/persona.qcri.org\/blog\/9-things-clients-get-wrong-about-personas\/embed\/#?secret=FgNSJOKP04\" width=\"600\" height=\"338\" title=\"&#8220;Nine Things People Get Wrong About Personas&#8221; &#8212; The Persona Blog\" data-secret=\"FgNSJOKP04\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","description":"Without further ado, here are nine things that people often get wrong about personas (based on our experience): Personas are not based on real data. WRONG! This misconception stems from the era when personas were predominantly created based on interviews. The thing is, interviews are also real data. But, nonetheless, the argument was that since [&hellip;]","thumbnail_url":"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/APG-2020.png?fit=490%2C300&ssl=1","thumbnail_width":490,"thumbnail_height":300}