{"version":"1.0","provider_name":"The Persona Blog","provider_url":"https:\/\/persona.qcri.org\/blog","author_name":"Jim Jansen","author_url":"https:\/\/persona.qcri.org\/blog\/author\/jim-jansen\/","title":"Personas: a data visualization technique &#8211; The Persona Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"15SmEuYOuT\"><a href=\"https:\/\/persona.qcri.org\/blog\/1735-2\/\">Personas: a data visualization technique<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/persona.qcri.org\/blog\/1735-2\/embed\/#?secret=15SmEuYOuT\" width=\"600\" height=\"338\" title=\"&#8220;Personas: a data visualization technique&#8221; &#8212; The Persona Blog\" data-secret=\"15SmEuYOuT\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","description":"Although often touted as a design technique, personas are more accurately viewed as a data visualization option, similar to tables, charts, or graphs. Personas were proposed to represent perceived users, customers, or audience members. In practice. personas are often used to represent current users, customers, or audience members. Personas can be a valuable data visualization [&hellip;]","thumbnail_url":"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2022\/06\/data_visualization-300x173.png"}