1.0The Persona Bloghttps://persona.qcri.org/blogJoni Salminenhttps://persona.qcri.org/blog/author/joni-o-salminen/Depths of customer understanding in B2B companies – The Persona Blogrich600338<blockquote class="wp-embedded-content" data-secret="EXWycHcux0"><a href="https://persona.qcri.org/blog/customer-understanding-in-b2b/">Depths of customer understanding in B2B companies</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://persona.qcri.org/blog/customer-understanding-in-b2b/embed/#?secret=EXWycHcux0" width="600" height="338" title="“Depths of customer understanding in B2B companies” — The Persona Blog" data-secret="EXWycHcux0" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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The Problem with Customer Understanding Personas are a very powerful tool for customer understanding in B2B sales and marketing. They help understand buyers: their pain points, potential objections, information needs, and so. This information can be used to devise sales strategies and tactics, as well as create social media content that serves the buyer types […]https://i0.wp.com/persona.qcri.org/blog/wp-content/uploads/2020/04/APG-2020.png?fit=490%2C300&ssl=1490300