1.0The Persona Bloghttps://persona.qcri.org/blogJim Jansenhttps://persona.qcri.org/blog/author/jim-jansen/rich600338<blockquote class="wp-embedded-content" data-secret="zqZ8t1r18j"><a href="https://persona.qcri.org/blog/apg-creating-personas-fast/">APG: Creating Personas FAST!</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://persona.qcri.org/blog/apg-creating-personas-fast/embed/#?secret=zqZ8t1r18j" width="600" height="338" title="“APG: Creating Personas FAST!” — The Persona Blog" data-secret="zqZ8t1r18j" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> APG is a data-intensive system that rapidly creates rich personas representing customer segments by employing web/social media / online analytics. Here is an example of an APG persona. How? APG uses this online analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names […]https://persona.qcri.org/blog/wp-content/uploads/2020/05/APG_persona_example.jpg