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Personas

Data-Driven Search Personas for SEO and SEM

Why You Need Data-Driven Search Personas

Leveraging search via search engine optimization (SEO) or keyword advertising (SEM) is all about connecting your business with potential customers that have expressed an interest in your product, service, or content via keywords in a search.

Therefore, these searches are direct and explicit expressions by real people. As such, targeted keyword search is a very effective pull marketing strategy.

Data-Driven Search Personas Can Enhance Your SEO Performance
Data-Driven Search Personas Can Enhance Your SEO Performance
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A/B Testing Personas Personas

A/B Testing Personas: Using Data-Driven Personas for A/B Testing

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed.
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A/B Testing Personas: Using Data-Driven Personas for A/B Testing
A/B Testing Personas: Using Data-Driven Personas for A/B Testing

Once we have created a data-driven personas using the persona creation process, we can then test to determine which of these personas give us better results. We can analyze these results and decide which of our personas should be given more importance while making decisions for design, product improvement, online advertising, design use cases, etc. This is where A/B test comes in handy.

What is A/B testing?

In simple terms. A/B testing is comparing the results of two plans, courses of action, ads, interfaces, or whatever. A/B testing is a user experience research methodology generally used by e-commerce companies to increase their open click rates/site traffic by conducting experiments and making changes based on the outcome of the test.

A/B Testing
A/B Testing Personas: Using Data-Driven Personas for A/B Testing
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Personas SEO Personas

SEO Personas: How to implement persona-driven search engine optimization (SEO) for a website, Part 2

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed.
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SEO Personas: How to implement persona-driven search engine optimization (SEO) for a website, Part 2 by Jaad Mohammed. (Read Part 1.)

In this blog post, we discuss persona-driven search engine optimization (SEO) or SEO personas.

For this, we need to first create personas for your website, service, or product. This can be done following the steps mentioned in this article, How to create a persona?

Once we have our persona profiles that look something like this one from APG, a data-driven persona system, shown in Figure 1.

Figure 1: This is one example of a persona profile that one can use for SEO
Figure 1: This is one example of a persona profile that one can use for SEO
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Personas SEO Personas

SEO Personas: Persona-driven search engine optimization (SEO), Part 1

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed.
——–
SEO Personas: Persona-driven search engine optimization (SEO),
Part 1 by Jaad Mohammed. Read Part 2.

Search engine optimization (SEO) is defined as the process of increasing the quality and quantity of website traffic by raising the visibility of a website or a web page to the users of a search engine.

Although often not well integrated into the SEO process, personas can be useful for SEO. Personas are fictional characters that portray customers of a particular market segment. Personas are typically presented in a profile that presents characteristics of the persona such as a photo, name, and other attributes. The persona profile also includes other features, such as current behavioral characteristics as well as goals and expectations.