search personas

Data-Driven Search Personas for SEO and SEM

Why You Need Data-Driven Search Personas Leveraging search via search engine optimization (SEO) or keyword advertising (SEM) is all about connecting your business with potential customers that have expressed an interest in your product, service, or content via keywords in a search. Therefore, these searches are direct and explicit expressions by real people. As such, …

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Persona Creation Using Google Analytics: Summary of Methods

This post is co-authored with Noor-ul-Anam Ruqayya, a Software engineering graduate from the University of Karachi. Noor is currently working as a content writer and digital marketer. In this post, we summarise seven articles that explain the process of creating buyer or user personas with Google Analytics. The purpose of this post is to discuss various …

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