search engine optimization

A/B Testing Personas: Using Data-Driven Personas for A/B Testing

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Once we have created a data-driven personas using the persona creation process, we can then test to determine which of these personas give us better results. We can analyze these results and decide which of our personas should be given […]

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SEO Personas: How to implement persona-driven search engine optimization (SEO) for a website, Part 2

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– SEO Personas: How to implement persona-driven search engine optimization (SEO) for a website, Part 2 by Jaad Mohammed. (Read Part 1.) In this blog post, we discuss persona-driven search engine optimization (SEO) or SEO personas. For this, we need to

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SEO Personas: Persona-driven search engine optimization (SEO), Part 1

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– SEO Personas: Persona-driven search engine optimization (SEO), Part 1 by Jaad Mohammed. Read Part 2. Search engine optimization (SEO) is defined as the process of increasing the quality and quantity of website traffic by raising the visibility of a website

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