research

The Effect of Experience on Persona Perceptions

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User perceptions of personas affect the adoption of personas for decision-making in real organizations. To investigate how experience affects the way an individual perceives a persona, in research led by Joni Salminen, we conduct an experimental study with individuals less and more experienced with personas.  Quantitative results show that previous experience increases several important perceptions, including […]

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A Literature Review of Quantitative Persona Creation

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Quantitative persona creation (QPC) has tremendous potential, as HCI researchers and practitioners can leverage user data from online analytics and digital media platforms to better understand their users and customers. However, there is a lack of a systematic overview of the QPC methods and progress made, with no standard methodology or known best practices. To

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Benefits of Data-Driven Personas

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Data-driven personas have the advantages of both personas and analytics! See this open access article for the full story – Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics Remarkably, with the combining of personas and analytics, the strengths of each approach help offset the deficiencies of the other.

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Exciting news about CHI’20…

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ACM Conference on Human Factors in Computing Systems (also known simply as ‘CHI’) is the top conference in human-computer interaction (HCI). Personas, as a design technique, strongly related to the domain of HCI, which is why our team’s research efforts are centered around CHI as well as other HCI conferences and journals. Anyhow, this year,

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Book Review: Personas – User Focused Design by Lene Nielsen

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This review has been co-authored by Willemien Froneman, Joni Salminen, and Jim Jansen. In the second edition of Personas – User Focused Design, Dr. Lene Nielsen describes a detailed method for implementing personas in development and innovation projects. Dr. Nielsen has pioneered the use of personas in user experience and has more than 20 years’

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Automatic Persona Generation for Online Content Creators: Conceptual Rationale and a Research Agenda

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In this perspective manuscript, my co-authors and I propose an approach of employing personas as an alternative form of making large volumes of online user analytics information useful to end users of the user and customer analytics, with results applicable in software development, business sectors, communication industry, and other domains where understanding online user behavior

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