Common Questions About Personas (We’ve Got the Answers!)

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In this blog post, we’ve gathered some commonly asked questions about personas. Got more questions about personas? Just send us a message and we’ll address your question!

Frequently Asked Persona Questions:

Continue reading “Common Questions About Personas (We’ve Got the Answers!)”

How are Personas Used in Real Organizations?

What are Personas and Why Use Them?

Personas are fictional characters or ‘profiles’ that portray a certain type of customer or user.

The development of a persona should go beyond just providing background information on the organization’s ideal customers. The persona profile should also include other features, such as current behaviors the persona exihibits as well as goals and expectations. A detailed persona can help identify the right target audience, but more importantly, it forces the consideration of the user in the design and implementation of a product. Continue reading “How are Personas Used in Real Organizations?”

Usefulness of Personas in Age of Digital Analytics

In this post, I’m exploring the usefulness of personas in the era of digital analytics. At Qatar Computing Research Institute, we have developed a system for automatic persona generation (APG) – see the demo. Under the leadership of Professor Jim Jansen, we’re constantly working to position this persona system at the intersection of customer profiles, personas, and online analytics. Continue reading “Usefulness of Personas in Age of Digital Analytics”

How to Use Personas? Listing Typical Persona Use Cases

Introduction to Persona Use Cases

Personas are imaginary people representing the core audience or customers of a company or organization. Personas were introduced into software development and marketing in the 1990s. Personas capture and describe key elements of customer segments so that decision makers could better understand their users or customers, not only by using numbers but also by referring to qualitative attributes, such as key pain points and desires, needs and wants. Continue reading “How to Use Personas? Listing Typical Persona Use Cases”