persona use cases

Job candidate personas for human resources (HR personas)

In this competitive market, finding the right candidate can be a complex and time-consuming process for a business. To reduce such complexity, human resources (HR) professional employ the method of profiling candidate personas. Job candidate personas can play an important role in choosing the right or ideal candidate for a specific job position. Data-driven personas …

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How to use a persona? 13 persona use cases listed

In this post, we list some of the many ways to use a persona. This list considers mostly business cases for personas. Brand Discovery: Uncover how your core customers feel about your product or service and how they rationalize the purchase decision. Channel and Offering Alignment: Align every piece of offerings and marketing activity to …

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