Categories
Data-Driven Personas Persona Analytics Persona Design Persona System Personas

Explaining Data-Driven Personas to End Users

Explaining Data-Driven Personas to End Users
Explaining Data-Driven Personas to End Users

Enabled by digital user data and algorithms, persona user interfaces (UI) are moving to digital formats. However, algorithms and user data, if left unexplained to end-users, might leave data-driven personas (DDPs) difficult to understand and trust.

This is because the data and the way it is processed are complex and not self-evident, requiring explanations of the DDP information and UIs.

In this research, we provide a proof of concept for adding transparency to DDP using a real system UI.

Furthermore, we demonstrate ways to add breakdown information that can help alleviate user stereotyping associated with the use of personas.

Read the full article

Jung, S.G., Salminen, J., and Jansen, B. J. (2020) Explaining Data Driven Personas to End Users. Proceedings of the Workshop on Explainable Smart Systems for Algorithmic Transparency in Emerging Technologies co-located with 25th International Conference on Intelligent User Interfaces (IUI 2020). Cagliari, Italy, 17 March 17.

Read more about data-driven personas

What is a Data-Driven Persona?

Introduction to Data-Driven Personas

Giving Faces to Data by Creating Data-Driven Personas

Benefits of Data-Driven Personas

Got too many personas? This approach can help!

Do your think your personas are stable? They probable aren’t!

 

Categories
Data-Driven Personas Persona Research Persona System Personas

Imaginary People Representing Real Numbers: Generating Data-Driven Personas Using the APG System

Using the APG system for automatic persona creation from real data is both a working system and an on-going research project. With APG, we have developed a methodology to automate the creating of imaginary people. These imaginary people are personas. We do this by processing complex behavioral and demographic data of social media audiences.

Categories
Benefits of Personas Persona System Personas Use of Personas Value of personas

How to Use Personas? Listing Typical Persona Use Cases

Introduction to Persona Use Cases

Personas are imaginary people representing the core audience or customers of a company or organization. Personas were introduced into software development and marketing in the 1990s. Personas capture and describe key elements of customer segments so that decision makers could better understand their users or customers, not only by using numbers but also by referring to qualitative user attributes, such as key pain points and desires, needs and wants.