Persona Perception Scale: An Instrument for Evaluating Individuals’ Perceptions of Personas

In this research led by Joni Salminen, we develop valid constructs for assessing personas. Although personas are widely used in many domains, the evaluation of personas is difficult mainly due to the lack of validated measurement instruments.  To tackle this challenge, this research undertakes the development of the Persona Perception Scale (PPS), which is a survey […]

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