google analytics demographics no data

Persona Demographics Do Matter – Use Them in the Profiles!

One sometimes read calls, for a variety of reasons, to remove demographics from personas. These claims are rarely based on empirically grounded research or analysis. In truth, persona demographics can be essential for the effective use of personas. Persona Demographics are Important One clear example of the importance of persona demographics is Look Alike Analysis. …

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Persona Creation Using Google Analytics: Summary of Methods

This post is co-authored with Noor-ul-Anam Ruqayya, a Software engineering graduate from the University of Karachi. Noor is currently working as a content writer and digital marketer. In this post, we summarise seven articles that explain the process of creating buyer or user personas with Google Analytics. The purpose of this post is to discuss various …

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