can personas be used in the real world Archives

Use Cases for Interactive Persona Analytics Systems

Jim Jansen / March 13, 2021

The APG Team at the Qatar Computing Research Institute (QCRI) has engaged in a multi-year research effort developing a state-of-the-art personas analytics system and associated techniques. The data-driven personas are algorithmically created from user behavioral and demographic data and function as interactive interfaces to the persona system and user data. We have shown in peer […]

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Are personas actually useful?

Joni Salminen / May 23, 2020

I hear this question a lot. It’s kind of an annoying question, like asking: “is analytics useful?”, or “is marketing useful?”. Or, most importantly: “Is customer understanding useful?” Personas are just a tool. It’s their use that creates (or doesn’t create) the value, just like with analytics or marketing.

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Personas’ Value in Use: “Personas + x”

Joni Salminen / May 22, 2020

Hello, with this post, I want to draw your attention to one important thing: personas, without ‘x’, are useless. What does ‘x’ mean? The ‘x’ is the thing or activity you couple personas with. If you just create personas, but don’t use them with a scenario, goal, or mission, they are useless. You have then

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Use Case Personas

Jim Jansen / April 29, 2020

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– When using personas, the stakeholders of a project can feel empathy for the end-user. Ordinary market or user research data, as cold hard numbers [1], might lead you to narrow conclusions that could have many broad or even different meanings.

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How can I use a persona for advertising?

Joni Salminen / March 3, 2019

Advertising is often considered to have four main functions: (a) targeting, i.e., selecting whom the marketing messages are sent to, (b) message creation, i.e., copywriting, which referes to creating ads and other marketing communications that are customized for the selected target group(s), (c) channel selection, i.e., deciding which mediums to use in order to reach

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How can I use a persona for online analytics?

Joni Salminen / March 3, 2019

Personas provide alternative to numbers. Therefore, you can use personas to present your online analytics data as people instead of nameless, faceless target groups. This can help decision makers to “get into the shoes” of customers, offering a more immersive understanding of the customers than the “cold”, raw numbers. This is best paraphrased as “personas

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How can I use a persona for marketing?

Joni Salminen / March 3, 2019

When it comes to using personas for marketing, personas are most often used in targeting, i.e., selecting people who are to receive the company’s marketing messages. However, personas can also be used for copywriting – ideally, personas result in more personal ad copy texts that are better resonating with the target audience that the persona

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