In this article, the main focus is on:
- highlighting the importance of the use of personas in helping craft good customer journey maps (CJM).
- how the Automatic Persona Generation (APG) system can help make CJM’s in a quick and effective way!
Disclaimer: This article does not cover the topic of CJM in-depth but rather focuses on the marriage between CJM’s and personas! For a detailed breakdown on the what, why and how of CJM’s, refer to this customer journey mapping guide by the folks at UXPressia.
Let’s get to the exciting stuff now!