Data-Driven Personas Personas

Using Data-Driven Personas for Enhanced User Segmentation

User segmentation is the practice of dividing potential or existing users into groups that share similar characteristics. As such, user segments go hand in hand with data-driven personas! 

User segmentation is employed as a user understanding technique by nearly every product team. Think of it this way! The ultimate goal of product design or product strategy for that matter is to create products/services that:

  1. are aimed at understanding user needs and pain points as best as possible, 
  2. have essential features to solve the users’ primary needs as best as possible. 

In order to be able to identify user needs and pain points and serve them well, it is essential to have a good understanding of your user/customer base. Both user segmentation and data-driven personas can aid in this understanding.

Benefits of Personas Persona Research Personas Use of Personas Value of personas

Customer Journey Maps and User Personas

In this article, the main focus is on:

  • highlighting the importance of the use of personas in helping craft good customer journey maps (CJM).
  • how the Automatic Persona Generation (APG) system can help make CJM’s in a quick and effective way! 

Disclaimer: This article does not cover the topic of CJM in-depth but rather focuses on the marriage between CJM’s and personas! For a detailed breakdown on the what, why and how of CJM’s, refer to this customer journey mapping guide by the folks at UXPressia.

Let’s get to the exciting stuff now!

Personas Use of Personas Value of personas

Pain Points and Personas

In this article, I share insights into what are pain points and how can personas — and more specifically the Automatic Persona Generation (APG) system that was built by our team help identify customer pain points. 

Expressing customers with pain points as customer personas can contribute to developing better products and services, ultimately leading to a delightful UX for the end-user.

Identifying customer pain points is crucial for a good UX (Source: Unsplash)

What is a pain point? 

Automatic Persona Generation Benefits of Personas Persona Research Personas Use of Personas

The What, Why, and How of Influencers and Personas!

If you are a marketer who has grown tired of routinely targeted marketing messages or if you are simply looking for a way to boost your brand awareness and try something new for your marketing strategy, then read on! Influencers may be for you! 

If you are an influencer or want to be one, then this article is also for you! 

A tech-savvy social media influencer at work Source: Unsplash